Sampath bank Fake OOH

In celebration of Sampath Bank's 37th anniversary, the bank sought to create a special and memorable experience on their digital platforms.

To achieve this, Sampath Bank turned to Kites Global for a fresh and innovative approach. Recognizing the trend of Fake Out-Of-Home (OOH) advertisements, Kites Global recommended a unique concept that would stand out from the typical close-ups of buildings used by other brands.

Leveraging the strategic location of the Sampath Bank head office, which is prominently positioned near a lake and visible from various vantage points, Kites Global formulated the idea of a visually captivating display. The concept involved creating a digital scene where Chinese lanterns would emerge from the lake, rising up to form the number "37" against the backdrop of the Sampath Bank building.

Kites Global brought this idea to life by producing a stunning video that showcased this creative visual. This innovative approach not only celebrated Sampath Bank’s anniversary but also demonstrated the bank's commitment to engaging and memorable digital marketing, thanks to the strategic vision and execution by Kites Global.