Launching Sampath Bank's WePay App with Yohani's Viral Fame

Yohani's viral hit captivated audiences worldwide with its catchy melody and unique blend of Sinhala and Tamil lyrics. Recognizing her influence, Sampath Bank decided to collaborate with her for the WePay app launch. Kites Global was tasked with executing this commercial on digital platforms, specifically targeting Facebook and Instagram, the most popular mediums in the Sri Lankan market.

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Challenge

Sampath Bank aimed to launch their digital payments app, WePay, leveraging the international fame of Yohani, who gained viral success with her hit song "Manike Mage Hithe" in 2021. The challenge was to effectively utilize Yohani's widespread popularity to promote WePay and achieve significant reach and engagement through digital platforms.

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Solution

To maximize the impact of Yohani's fame and ensure widespread visibility and engagement for WePay, we crafted a digital campaign centered around her popularity. By utilizing Facebook and Instagram, we aimed to reach a large audience and create significant impressions, capitalizing on Yohani's viral appeal to promote the app.

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Execution and Result

Kites Global executed the campaign on Facebook and Instagram, leveraging Yohani's viral status to draw attention to WePay. The commercial highlighted the app's features, integrating Yohani's persona to create a strong, relatable connection with the audience.

The campaign achieved outstanding results:

• Reach: 3,547,935
• Impressions: 8,778,626

This successful execution not only promoted the WePay app effectively but also harnessed the power of digital platforms to connect with millions, showcasing the app's benefits to a wide audience.

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