Velvet Skin meter

Velvet embarked on an initiative to illuminate the daily practices contributing to dry skin through a series of engaging videos. These videos featured individuals from various backgrounds, showcasing how certain routines exacerbate skin dryness. Despite achieving substantial reach and engagement, Velvet realized that many people remained unaware of the severity of their skin condition.

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Facebook Post

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Micro site UI

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Challenge

Sri Lanka faces a widespread issue with dry skin, affecting a significant portion of the population. Despite the commonality of the condition, there was a notable lack of awareness about its causes. Velvet, a brand synonymous with nurturing soft and healthy skin in Sri Lanka, recognized the necessity to fill this knowledge gap and educate the public on proper skincare.

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Solution

To deepen its impact, Velvet collaborated with skin care experts to create an online skin meter. This tool simplified the process of assessing skin dryness, requiring users to answer a brief questionnaire. The results offered an insight into their skin's dryness level, coupled with personalized product recommendations from Velvet. This direct approach not only educated users but also seamlessly integrated a solution by guiding them to Velvet's product range for purchase.

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Execution and Result

Velvet's skincare campaign in Sri Lanka achieved remarkable success, evidenced by its impressive metrics and impact:

• The campaign reached nearly 1.5 million impressions, showcasing its broad appeal.
• It also generated over 500 link clicks, indicating strong engagement with the campaign's online skin meter and educational content.
• A significant increase in sales for products featured on the skin meter demonstrated the campaign's effectiveness in turning awareness into action.
• Beyond boosting sales, the campaign played a crucial role in raising skincare awareness in Sri Lanka, providing valuable knowledge and tools for better skin care.

This initiative stands out as a prime example of how innovative digital tools and targeted educational content can enhance public health education. By offering practical and interactive resources for skincare, Velvet not only enhanced brand engagement and product sales but also significantly contributed to healthier skincare practices nationwide. This campaign underscores Velvet's commitment to empowering individuals with the knowledge to improve their skin health, affirming its leadership in the skincare industry.

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